Your branding is art, designed to evoke emotion. When done properly, it has a powerful way of showing emotion beyond words.
Consider the following phrases:
Or
There is a clear emotional tone set by each image. This is exactly what visual branding does.
It effectively attracts the right audience by building trust, establishing a strong social identity, and conveying who you are at a glance.
What emotional impact do you want your brand to have on your audience?